Tips & tools

Using TikTok Ads to attract and engage truck driver candidates

As a marketing agency for trucking companies, we have found TikTok to be an effective platform for generating a high volume of job applicants. One strategy we have had success with is running video testimonials collected from truck drivers.

TikTok is a social media platform that is primarily used by younger demographics, including those who may be interested in a career as a truck driver. By running video testimonials on TikTok, we are able to showcase the experiences and perspectives of current truck drivers, which can be incredibly compelling for those considering a career in the industry.

To create these video testimonials, we work with trucking companies to identify drivers who are willing to share their experiences on camera. We ask them questions about their job, the company they work for, and the lifestyle of a truck driver. We also ask them to talk about the benefits of the job, including the opportunity to see different parts of the country, the potential for good pay and benefits, and the sense of pride that comes with being a truck driver.

Once we have collected these video testimonials, we edit them down to shorter, more digestible clips that are easy to watch on TikTok. We then run these videos as ads on the platform, targeting specific demographics and locations to ensure that they reach the right audience.

The results of this strategy have been impressive. We have seen a significant increase in job applicants as a result of running these video testimonials on TikTok. Many of these applicants are young and enthusiastic about the opportunity to become a truck driver, and they are often drawn to the personal stories and perspectives shared in the video testimonials.

In addition to attracting job applicants, running video testimonials on TikTok has also helped us to build trust and credibility with potential employees. By showcasing the experiences of real truck drivers, we are able to provide a more authentic and accurate depiction of what it's like to work in the industry. This helps to set realistic expectations for potential employees and can help to reduce the risk of turnover once they are hired.

Overall, running video testimonials on TikTok has proven to be an effective strategy for generating a high volume of job applicants for trucking companies. By showcasing the experiences and perspectives of current truck drivers, we are able to attract young and enthusiastic job seekers who are eager to start a career in the industry. So, it is a win-win situation for both the trucking companies and the job seekers.