From $7000 to $950 for a hire. Fleet grew by 100 trucks
Unlocking expansion for a Chicago-based carrier with 500+ trucks
500 trucks
Chicago
FLEET SIZE:
LOCATION:
02
01
Client’s Challenges:
No insight into important recruiting channels and metrics such as Cost per Hire, reasons for non-hires, conversion rate, etc.
Expensive and underperforming recruiters
Low brand awareness (outdated corporate design, no brand book)
Inefficient and time-consuming processing of candidates; no ATS (Applicant Tracking System)
50% of trucks being unfilled, due to an unsteady flow of qualified candidates
No digital presence and little to no social media engagement
Poor company online reviews (average rating was 2.9) caused by no engagement with truck driver community
Ready to minimize your hiring costs and grow your trucking business?
Reputation and Brand Management
Simplified Candidate Acquisition
02
02
Our Solution
- Hitting millions of views on all social media platforms
- Cost Per Hire has dropped from $7,000 to $950
- Annual fleet increase by 100 trucks
- Remote recruiting office proved to be 2X as efficient and 3X as cheap as a classic model
Value:
- Built an overseas recruiting department from the ground up
- Launched Targeted Programmatic Ad campaigns (Facebook, Instagram, TikTok)
- Implemented Tenstreet as their ATS and trained the staff to use it efficiently
- Integrated automation tools to process, nurture and recycle candidates
- Developed their brand image
- Developed corporate website, brand identity, Google ranking, and posting on all major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn)
- Applied reputational management practices to neutralize negative feedback and offensive reviews
- Built in-depth analytics for recruiting department involving dashboards, predictive analysis and detailed report
Our Solution
Ultimate Driver Hiring Dashboard
Customized Solutions and Personalized Approach
Smart Back End Follow-up System
Driver Generated Content
Ready to minimize your hiring costs and grow your trucking business?
Reputation and Brand Management
Simplified Candidate Acquisition
02
02
Our Solution
- Hitting millions of views on all social media platforms
- Cost Per Hire has dropped from $7,000 to $950
- Annual fleet increase by 100 trucks
- Remote recruiting office proved to be 2X as efficient and 3X as cheap as a classic model
Value:
- Built an overseas recruiting department from the ground up
- Launched Targeted Programmatic Ad campaigns (Facebook, Instagram, TikTok)
- Implemented Tenstreet as their ATS and trained the staff to use it efficiently
- Integrated automation tools to process, nurture and recycle candidates
- Developed their brand image
- Developed corporate website, brand identity, Google ranking, and posting on all major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn)
- Applied reputational management practices to neutralize negative feedback and offensive reviews
- Built in-depth analytics for recruiting department involving dashboards, predictive analysis and detailed report
Our Solution
Ultimate Driver Hiring Dashboard
Customized Solutions and Personalized Approach
Smart Back End Follow-up System
Driver Generated Content